Abstract:

This paper deals with the attitudes and consumer habits of children aged from 12 to 14 years. The data were taken from a study 1) carried out in 1977 by 10 magazine publishing houses in West Germany. The sample consisted of 3000 subjects aged from 12 to 21 years. This age group covers 8.5 million people and represents a proportion of just under 15 % of the entire German population.