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Research papers

Breaking Through Internal Innovation Barriers

In today's hyper-competitive business landscape, innovation stands as the cornerstone of success and building future-proof brands. Companies across diverse industries face the relentless pressure of shifting consumer preferences, technological...

Catalogue: North America 2024 - Innovation
Authors: Karen Kraft, Ted Curtain, Ted Curtin
Companies: Johnsonville, ProdigyWorks
August 5, 2024
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Citation

Kraft, Curtain and Curtin (2024a, August 05). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers-12437


Research papers

Editorial

As we gather in Chicago for ESOMAR's 2024 edition of the Art & Science of Innovation, the conference committee and I are excited to introduce you to a programme chock-filled with thought-provoking ideas, smart and ready-to-use toolkits and big...

Catalogue: North America 2024 - Innovation
Author: Giulia Gasperi
Company: TRIPTK
July 5, 2024
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Citation

Gasperi, G. (2024a, July 05). Editorial. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/editorial-12422


Research papers

Mastering the Behavioural Science Maze

In our daily life, we are constantly flooded with information: while shopping at a grocery store we hear music, we are surrounded with logos and packaging of different brands and marketing tactics, we see and interact with other customers or workers,...

Catalogue: North America 2024 - Innovation
Authors: Michelle Niedziela, Sophia Stafford
Company: HCD Research
July 5, 2024
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Citation

Niedziela and Stafford (2024a, July 05). Mastering the Behavioural Science Maze . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/mastering-the-behavioural-science-maze-


Research papers

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
Company: Google
November 22, 2023
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Citation

Park, Y. (2023a, November 22). A New Framework for Interpreting Repurchasing Behaviour . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/a-new-framework-for-interpreting-repurchasing-behaviour-


Research papers

New Technologies Call for Discussion

We live in a time of VUCA (volatility, uncertainty, complexity, and ambiguity). It is difficult to predict the future as an extension of the present, because so many things happen that are impossible to predict. Who could have predicted the COVID-19...

Catalogue: Asia Pacific 2023 - Innovation
Author: Noriko Kishida
November 22, 2023
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Citation

Kishida, N. (2023a, November 22). New Technologies Call for Discussion . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/new-technologies-call-for-discussion-


Videos
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Citation

Meijer, S. (2023a, October 05). Ahead of the curve. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/ahead-of-the-curve


Research papers

When Sparks Fly: Thunberg vs Tate

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter. ?Former kickboxer, professional misogynist and online entrepreneur Andrew Tate, 36, sent a boastfully hostile tweet to...

Catalogue: Congress 2023
Author: Anneke De Jong
September 27, 2023
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Citation

De Jong, A. (2023a, September 27). When Sparks Fly: Thunberg vs Tate. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/when-sparks-fly-thunberg-vs-tate


Research papers

Riding the Shockwaves

When we began our engagement with the British Army in 2020, many young people?s reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...

Catalogue: Congress 2023
Authors: Luke Perry, Luke Mantell
September 27, 2023
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Citation

Perry and Mantell (2023a, September 27). Riding the Shockwaves . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/riding-the-shockwaves


Research papers

Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction...

Catalogue: Latin America 2023
Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii
Companies: CoolTool Inc, SURA Chile, qiip
April 25, 2023
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Citation

Brantes, Alex de Sousa and Babii (2023a, April 25). Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/biometric-cognitive-and-predictive-validation-in-agile-ux-for-a-colombian-fintech