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New Technologies Call for Discussion

Date of publication: November 22, 2023

Catalogue: Asia Pacific 2023 - Innovation

Author: Noriko Kishida

Abstract:

We live in a time of VUCA (volatility, uncertainty, complexity, and ambiguity). It is difficult to predict the future as an extension of the present, because so many things happen that are impossible to predict. Who could have predicted the COVID-19 pandemic that caused so many changes in society and people?s behaviour and attitudes? It's the same in the marketing industry. Product developers in companies find that new products are outdated by the time they arrive on the market. Clients of research insight specialists are not just looking for evaluations of what they have on the market now, but also creative ideas aimed at the future.

Noriko Kishida

Author

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Research Papers

Marketing for new technologies

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Luc Rouach

Company: MSM

June 15, 1996

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Citation

Rouach, L. (1996a, June 15). Marketing for new technologies. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/marketing-for-new-technologies


Research Papers

Predicting consumers' acceptance of new video technologies

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie

Company: Nielsen

June 15, 1998

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Goerlich, Maroney and McConochie (1998a, June 15). Predicting consumers' acceptance of new video technologies. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/predicting-consumers-acceptance-of-new-video-technologies


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Turning existing technologies into new products

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Boaz Mourad, Ilana Drucker, Stacey Matthias, Jason Zolov

Company: Insight Research Group Ltd.

March 30, 2003

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Mourad, Drucker, Matthias and Zolov (2003a, March 30). Turning existing technologies into new products . ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/turning-existing-technologies-into-new-products-


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Citation

Kishida, N. (2023a, November 22). New Technologies Call for Discussion . ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/turning-existing-technologies-into-new-products-