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Research papers

Editorial

Over the past 25 years, I have witnessed the radical transformation of an industry that has thrived thanks to the synergy between technology and data analysis. I fondly recall the hours I spent processing tables in SPSS, building presentations in...

Catalogue: Latin America 2024
Author: Pedro Fernandez Ayala
Company: AB InBev
April 24, 2024
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Citation

Fernandez Ayala, P. (2024a, April 24). Editorial. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/editorial-12364


Research papers

Workplace Productivity

In an era marked by rapidly evolving customer expectations, the landscape of workplace productivity is undergoing a profound transformation. Gone are the days when productivity was merely a measure of efficiency and output. Today, it encompasses a...

Catalogue: Latin America 2024
Author: Monica Lemoine
Company: CNC-ViaCiencia
April 24, 2024
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Citation

Lemoine, M. (2024a, April 24). Workplace Productivity. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/workplace-productivity


Research papers

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
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Citation

Caballero Reinoso , C. (2024a, April 24). Revolutionising Voter Decision-Making. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/revolutionising-voter-decision-making


Research papers

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
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Citation

Rodriguez Perez and Delgado Calleros (2024a, April 24). The Un-Futuristic Future of Vehicles in Latin America. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-un-futuristic-future-of-vehicles-in-latin-america


Research papers

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape


Research papers

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Natura & Co (Avon), Gentedemente
April 24, 2024
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Citation

Kohan and Bocanegra (2024a, April 24). What Do Women Think? . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/what-do-women-think-


Research papers

Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: Mega Research, PepsiCo
April 24, 2024
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Citation

Porcari, Zarate , Vizcaino and Erdei (2024a, April 24). Acting on the Unsaid . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/acting-on-the-unsaid-


Research papers

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
Company: LivePanel
April 24, 2024
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Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/synthetic-responses-revolution


Research papers

An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research

In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...

Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
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Citation

Nino Penuela and Sotomayor (2024a, April 24). An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/an-uncomfortable-chat-mental-health-lgbtiq-and-market-research