Resources Library by ANA

The paradox of success

Failure is the essential ingredient that nobody talks about or acknowledges and everyone tries desperately and understandably to avoid. But as any inventor, creative or entrepreneur knows, great ideas are not born perfect but are forged in the...

Catalogue: Congress 2008: Frontiers

Author: John Kearon

Company: BrainJuicer

June 15, 2008

Between a rock and a hard place

In September 2007, following a number of news reports concerning the international liquidity difficulties generated by the U.S. ‘sub-prime’ problems, the United Kingdom experienced the first sustained run on a major retail bank for over 00...

Catalogue: Congress 2008: Frontiers

Authors: Steve Nuttall, Tony Dent

Companies: YouGov, Sample Answers Ltd

June 15, 2008

Using multi media measurement

Today, marketers have a choice of market research studies from different vendors to provide them with the above described information about mass media and new contact points. These multimedia studies use consumer survey data to measure the relative...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Shubu Mitra

Company: The Coca-Cola Company

June 15, 2008

Media reach

in a few years the number of communication supports has multiplied significantly. nowadays, announcers benefit from a large offer that combines both the strengths of advertising mass communication (large media) and the advantages of a targeted action...

Catalogue: Congress 2008: Frontiers

Authors: Philippe Jourdan, Luc Wise

June 15, 2008

Regional adaptation of multinationals

There is no doubt that poor public opinion generally has a negative impact on business. In fact, one-third (33%) of Quebecers surveyed by leger Marketing admit that their shopping habits are influenced by other people’s opinion of the stores...

Catalogue: Congress 2008: Frontiers

Authors: Serge Lafrance, Yanik Deschênes, Terence Flynn

Company: Leger

June 15, 2008

The power of co-creation

What does this massive change regarding innovation paradigm and the role of the consumer mean for market research? this year’s congress theme is “frontiers” and the purpose of the following case study is to demonstrate that...

Catalogue: Congress 2008: Frontiers

Author: Richard Gehling

June 15, 2008

Audience value across media

The paper sets out the evolution and impact of a new cross media metric, Audience Value, which has been designed, trialled and developed by the BBC during the past 18 months, and which is now being introduced across the business. The BBC serves the...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Nick North, James Holden

Company: GfK

June 1, 2008

How does advertising affect loyalty?

Understanding and measuring advertising and buyer loyalty have both been on marketers' agendas for many decades. However, the act of bringing the two agendas together has been limited due to the data requirements associated with doing so...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Leslie Wood, Rachel Kennedy, Colin McDonald, Carl Driesener, Gerald J. Goodhardt

June 1, 2008

Where do you really watch when you are seeing?

This presentation employs the latest technology to better understand the relationship between what people say they watch versus what they actually are watching during a product placement segments of television. As such, the paper is based on a...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Mike Hess, Karina Besprosvan

Company: integral, OmnicomMediaGroup

June 1, 2008