Abstract:

Failure is the essential ingredient that nobody talks about or acknowledges and everyone tries desperately and understandably to avoid. But as any inventor, creative or entrepreneur knows, great ideas are not born perfect but are forged in the furnace of trial and error. as Darwin showed, this is the simple but brutal algorithm of life. this seemingly random but amazingly productive cycle of mutation and natural selection, trial and error, has produced the whole of the abundant diversity of life on earth.