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Research papers

Corporate advertising

One of the hottest issues for advertisers and advertising agencies , in the USA as well as Europe, is now Corporate Advertising. This specific branch of advertising, which deals, not with selling products, but in building a Corporate Identity and a...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Marie-Reine de Jaham
June 1, 1978
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Citation

de Jaham, M. (1978a, June 01). Corporate advertising. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/corporate-advertising


Research papers

The shape of things to come

This paper describes the expected shape of the west European tourism market in 1980 including: 1.The intra-European market both domestic and international; 2. The market for travel from West Europe to countries overseas; 3. The market for travel to...

Catalogue: Seminar 1977: Travel And Tourism
Author: John Seekings
June 15, 1977
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Citation

Seekings, J. (1977a, June 15). The shape of things to come. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-shape-of-things-to-come


Research papers

Tourism statistics

The new UN recommendations for the phased development of national Systems of International Tourism Statistics are presented, with the principal definitions and classifications. Some problems in collecting, analysing and interpreting tourism data are...

Catalogue: Seminar 1977: Travel And Tourism
Author: Raphael R. V. Baron
June 15, 1977
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Citation

Baron, R. R. (1977a, June 15). Tourism statistics. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/tourism-statistics


Research papers

Distribution system in Europe

Five countries will be compared. This selection is influenced by random and does not mean, that other countries and their distribution systems are unimportant or not worth describing. We only looked at the systems for consumer (mass) magazines....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: G. Sondermann
December 1, 1976
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Citation

Sondermann, G. (1976a, December 01). Distribution system in Europe. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/distribution-system-in-europe


Research papers

New opportunities in magazine marketing

This paper represents a progress report on a continuing study of consumer magazines which is presently confined to Europe and America, but which is planned to cover other continents in the longer term. The philosophy behind the study is one that...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Michael Bird
December 1, 1976
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Citation

Bird, M. (1976a, December 01). New opportunities in magazine marketing. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/new-opportunities-in-magazine-marketing


Research papers

Report of group II

It is very obvious that there is no Animal Health Care industry awareness in the European Committee in Brussels. With future legislation in mind, there will be a strong pressure on the industry to go only for the bigger markets and to withdraw minor...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: T. van Dijk
November 24, 1976
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Citation

van Dijk, T. (1976a, November 24). Report of group II. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/report-of-group-ii


Research papers

ECC veterinary legislation

The outlines of those veterinary preventive measures which have to he practised in relation to modern industrialised animal production are given, with a special emphasis on the protection of domestic animals against specific pathogenic agents and the...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Hans J. Bendixen
November 24, 1976
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Citation

Bendixen, H. J. (1976a, November 24). ECC veterinary legislation. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/ecc-veterinary-legislation


Research papers

Distribution of animal medicines in the ECC

The European Commission has not yet produced any draft Directive relating to Distribution of Veterinary Medicines. The author intend to divide his paper into 3 sections: A. Definition and scope of market for veterinary medicines in Western Europe; B....

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: David J.S. Miller
November 24, 1976
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Citation

Miller, D. J. (1976a, November 24). Distribution of animal medicines in the ECC. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/distribution-of-animal-medicines-in-the-ecc


Research papers

Indigenous European marketing

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gordon S.C. Wills
June 1, 1976
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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/indigenous-european-marketing