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Rutenberg and de Buren (2021a, October 13). Complementing NPS Surveys with Online Reviews. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/complementing-nps-surveys-with-online-reviews
Blades, D'Abreu, DiGregorio and Arora (2021a, March 03). Beyond CX, experience driven marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-cx-experience-driven-marketing