Why only survey when you can also leverage online reviews?
Online reviews, for example from Amazon, Google Maps or Apple Play Store, can be a great complementary source of customer feedback to get a more complete picture of what your customers think about your product or service. Moreover, this external data source enables you to benchmark yourself against your competitors, providing a holistic picture of the market. In this webinar, you will:
Learn how the German retailer Tegut leverages Google Map Reviews to understand what customers think about their in-store experience
Get hands-on guidance on how to obtain online reviews for your product and competitors
Hear best-practices on how to analyze open-ended reviews and how to combine the results with NPS surveys
Learn how to deal with multi-lingual reviews
Understand caveats when working with online reviews such as how to detect trolls
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