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, C. (1975a, May 15). Project Loire . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/project-loire-
Bright and Stammers (1975a, March 01). Tracking and predicting new product penetration. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/tracking-and-predicting-new-product-penetration
Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase
Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-
Maitland, C. N. (1975a, March 01). The difficulties and practicalities of advertising testing amongst doctors. ANA - ESOMAR. Retrieved September 24, 2024, from
Batt, M. J. (1975a, March 01). The selection of promotional media. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-selection-of-promotional-media
Jones and Hayes (1975a, March 01). A multi-national product progress research . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-multi-national-product-progress-research-
, C. (1974a, December 29). Qualitative research on TCP first aid gel outer pack design, tube and leaflet communication and product responses. ANA - ESOMAR. Retrieved September 24, 2024, from
, C. (1974a, December 13). Qualitative research on TCP toothpaste concepts. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-tcp-toothpaste-concepts