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Research reports

Attitudes towards leisure and the use of products in the area of hobbies and crafts

The aim of Black and Decker is to put together arange of products whereby people can use their creative skills, for use at home, for their ownamusement, in pursuance of an individual or collective interest. Hence research was required to define the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

Exploratory study on the attitudes of dairy farmers and vets to Mastitis

The objectives of this research were to explore in apreliminary way the attitudes of Dairy Farmers and Vetsto the control and treatment of Mastitis. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977

Research reports

Qualitative research into odour problem among sanitary towel users

Unilever is interested in collecting data about theproblems of odour among sanitary towel users with the ultimate goal of deciding the appropriateness oflaunching a deodorised or perfumed towel onto themarket.Qualitative research is an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977

Research reports

Qualitative research into new product developments for potato enhancers

Colman's are interested in exploring the potato market inan effort to develop products that may enhance their rather bland flavor. Products that could be usedwhether potatoes were being eaten on their own or as part of a 'meat and vegetable' meal,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977

Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975

Research reports

Door-step selling

The research was required to provide some preliminaryunderstanding of what door-to-door selling felt likefrom the point of view of the people who bought goodsin this way, more particularly those who bought thingsfrom door-to-door salesmen whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1974

Research reports

Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.

The overall purpose of the research was to obtain ageneral view of the behavior and attitudes of women withregard to hair removal in order to position Buto advantageouslyin the depilatories market. About this collection:Peter Cooper (1936-2010)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1974

Research papers

Reaction to Keg Beer (Pilot)

Following from attitudinal research carried out on behalfof Thwaites among trade and consumer respondents by CRAM(Project 1009), it was decided that the position currentlyoccupied by Star Keg should be investigated with a vieweither to relaunching...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1974

Research reports

Qualitative research on the needs of front-loader automatic owners

The general objectives of this research were to attemptto identify likely future needs of Front-Loader Automaticowners. To do this, the attitudes and behavior ofcurrent owners were studied with a view to assessing howneeds may change. This research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 15, 1973