Abstract:
Unilever is interested in collecting data about the problems of odour among sanitary towel users with the ultimate goal of deciding the appropriateness of launching a deodorised or perfumed towel onto the market. Qualitative research is an appropriate means of gathering this information and the objectives of the research were therefore as follows:
1. To assess the extent to which odour is a problem among towel users and following from this, to assess the extent to which its removal or prevention is desirable;
2. To delineate the perceived causes of odour and the factors affecting its presence;
3. To investigate general reactions to the concepts;
4. To isolate any age or user differences in attitudes towards odour/perfume/deodorant.
This could also be of interest:
Research Reports
Qualitative research into a brand image for project Certain
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1976
Research Reports
Qualitative research into two advertising approaches for sanitary towels
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 15, 1973
Research Reports
Research report on Lyofil advertising concepts
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1976
