Abstract:
The aim of Black and Decker is to put together a range of products whereby people can use their creative skills, for use at home, for their own amusement, in pursuance of an individual or collective interest. Hence research was required to define the needs which successful hobby or craft products should satisfy and identify the sorts of criteria that ought to apply.
This could also be of interest:
Research Reports
Leisure and reaction in the Rouen area
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 18, 1974
Research Papers
Facing the challenge of new leisure and travel industry products
Catalogue: Seminar 1990: New Product Development
Author: Peter B. Hodgson
 
June 15, 1990
Research Papers
Demand studies in the field of leisure and recreation
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: James Spence, Frank Teer
 
August 1, 1971
