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Speetzen, R. (1978a, October 01). The decline of the birth rate and its influence on marketing to the younger generation. ANA - ESOMAR. Retrieved September 26, 2024, from
Joyce, T. (1978a, June 01). Advertising and purchasing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-and-purchasing
Wilson, W. J. (1977a, August 28). Who wears the pants in the family?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/who-wears-the-pants-in-the-family-
Hohenberg and Burgess (1977a, March 01). Patient influence on prescribing . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/patient-influence-on-prescribing-
Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-
Burns and Stewart (1976a, June 01). Marketing and the generalist manager. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-and-the-generalist-manager
Landgrebe, K. P. (1976a, March 01). Images of press media. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/images-of-press-media
Tennstädt, F. W. (1976a, March 01). Weighting reading frequency . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/weighting-reading-frequency-
McCombs and Schulte (1975a, August 01). Expanding the domain of the agenda-setting function of mass communication. ANA - ESOMAR. Retrieved September 26, 2024, from