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PAKOM: The price-sales functions of competing brands

Date of publication: September 1, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Company: Nielsen

Author: Klaus Kornobis

Abstract:

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor product prices.

Klaus Kornobis

Author

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Research Papers

Newspapers as fast moving consumer goods brands

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Philip Wisson

 

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Citation

Wisson, P. (1995a, November 01). Newspapers as fast moving consumer goods brands. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/newspapers-as-fast-moving-consumer-goods-brands


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Authors: Robert C. Blattberg, Laurence N. Gold

 

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Blattberg and Gold (1989a, September 01). High-technology growth and impact on marketing research. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/high-technology-growth-and-impact-on-marketing-research


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Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

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November 1, 1969

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Citation

Stoppelman, B. (1969a, November 01). The development of food retailing in The Netherlands. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/the-development-of-food-retailing-in-the-netherlands


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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands . ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/the-development-of-food-retailing-in-the-netherlands