PAKOM: The price-sales functions of competing brands

Date of publication: September 1, 1976

Company: Nielsen

Author: Klaus Kornobis

Abstract:

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor product prices.

Klaus Kornobis

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