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PAKOM: The price-sales functions of competing brands

Date of publication: September 1, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Company: Nielsen

Author: Klaus Kornobis

Abstract:

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor product prices.

Klaus Kornobis

Author

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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands . ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-