Abstract:
This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor product prices.
Research Papers
Newspapers as fast moving consumer goods brands
Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Philip Wisson
 
November 1, 1995
Research Papers
High-technology growth and impact on marketing research
Catalogue: ESOMAR Congress 1989
Authors: Robert C. Blattberg, Laurence N. Gold
 
September 1, 1989
Research Papers
The development of food retailing in The Netherlands
Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Benno Stoppelman
 
November 1, 1969
