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PAKOM: The price-sales functions of competing brands

Date of publication: September 1, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Company: Nielsen

Author: Klaus Kornobis

Abstract:

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor product prices.

Klaus Kornobis

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Research Papers

PAKOM: The price-sales functions of competing brands (German)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Klaus Kornobis

Company: Nielsen

September 1, 1976

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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-german-


Research Papers

Sales components as functions of advertising

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Alain Pioche

Company: Nielsen

June 15, 1988

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Citation

Pioche, A. (1988a, June 15). Sales components as functions of advertising. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/sales-components-as-functions-of-advertising


Research Papers

An example of sales price fixing for the consumer market based on a dual approach

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: F. Goetz, Jacqueline Carof

Company: GMV Conseil

August 1, 1981

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Citation

Goetz and Carof (1981a, August 01). An example of sales price fixing for the consumer market based on a dual approach. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/an-example-of-sales-price-fixing-for-the-consumer-market-based-on-a-dual-approach


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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/an-example-of-sales-price-fixing-for-the-consumer-market-based-on-a-dual-approach