Resources Library by ANA

Identification of persons with the potential for setting up their own business (German)

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Elisabeth Noelle-Neumann, Erp Ring

Company: Institut für Demoskopie Allensbach GmbH

August 23, 1981

Identification of persons with the potential for setting up their own business

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Elisabeth Noelle-Neumann, Erp Ring

Company: Institut für Demoskopie Allensbach GmbH

August 23, 1981

What is wrong with the audit data we use for decision-making in marketing

A major and well-known "tool of our trade" is the collection of information through observation. The major applications of observation as an information-collection method may be classified into the categories of the audit, coincidental recording...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Peter S.H. Leeflang, A. J. Olivier

September 1, 1980

How reliable are portfolio tests?

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Jörg Rehorn

September 1, 1980

From purchasing panel to consumption panel

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Alain Kling

September 1, 1980

From purchasing panel to consumption panel (French)

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Alain Kling

September 1, 1980

How reliable are portfolio tests? (German)

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Jörg Rehorn

September 1, 1980

Attempt at integration of social change for business purposes

While the industrialised countries of Western Europe have managed prodigious feats of production and growth during the past 25 years, current difficulties would seem to indicate that 'unexpected visitors' have somehow disturbed the rules of the game,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Henri Lombard

Company: Shell Global

June 18, 1980

Report of working group

Individual needs are changing at a greater rate than in the past. Changes in individual needs flow from changes in values. Changes in values are caused by a combination of general (economic, political, societal and demographic) and specific (cultural...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Pauline Graham

June 18, 1980