Back

Report of working group

Date of publication: June 18, 1980

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Pauline Graham

Abstract:

Individual needs are changing at a greater rate than in the past. Changes in individual needs flow from changes in values. Changes in values are caused by a combination of general (economic, political, societal and demographic) and specific (cultural and experiential) factors. Both sets of factors inter-relate and inter-react.

Pauline Graham

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Graham, P. (1980a, June 18). Report of working group . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/report-of-working-group-