Identification of persons with the potential for setting up their own business (German)
Abstract:
This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth, proposed a campaign that would encourage people to set up their own businesses. We were to develop an instrument that could identify the groups of people who would perhaps like to become self-employed. Next we were to determine which media could best be used to reach those groups.
Research Papers
Studies on student unrest in Germany (German)
Catalogue: ESOMAR/WAPOR Congress 1969
Author: Wilhelm Schwarzenauer
June 15, 1969
Research Papers
A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German)
Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975
Research Papers
Austrian consumer trends in the 80s (German)
Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989
