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O'Shea, L. (1979a, June 15). The gap study. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/the-gap-study
Sheth, J. N. (1979a, March 01). Should multi-country advertising research be universal or unique?. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/should-multi-country-advertising-research-be-universal-or-unique-
Keane, J. G. (1979a, March 01). Internationalizing marketing research. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/internationalizing-marketing-research
Todd, J. A. (1978a, December 01). The use of survey data in the decision making process. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/the-use-of-survey-data-in-the-decision-making-process
Speetzen, R. (1978a, October 01). The decline of the birth rate and its influence on marketing to the younger generation. ANA - ESOMAR. Retrieved May 29, 2024, from
Naert and Leeflang (1978a, September 01). Implementation of marketing models. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/implementation-of-marketing-models
van der Zwan, A. (1978a, September 01). The industrialization of market research. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/the-industrialization-of-market-research
Tia and Kling (1978a, September 01). How much to invest in this research?. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/how-much-to-invest-in-this-research-
Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-