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The use of survey data in the decision making process

Date of publication: December 1, 1978

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Jean A. Todd

Abstract:

This paper concentrates on the role of social survey researchers as middle man between the citizen and government in this information interface. It draws attention to some of the factors, from both sides, affecting the quality of survey material, and shows how and why many surveys have to compromise between what government wants to know and what it is feasible to collect.

Jean A. Todd

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Todd, J. A. (1978a, December 01). The use of survey data in the decision making process. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/decision-making-in-industry-and-household-