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Conti, C. (1996a, November 11). Analysing relationship between advertising and marketing data. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/analysing-relationship-between-advertising-and-marketing-data
Muslol and Munzinger (1988a, June 15). Beyond pretesting advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/beyond-pretesting-advertising
Bennett and Wornell (1988a, June 15). The LWT investor. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-lwt-investor
Stapel, J. (1981a, August 23). Advertising research for increased profitability . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertising-research-for-increased-profitability-
Twyman, T. (1980a, June 15). Are long-term effects possible or measurable? . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/are-long-term-effects-possible-or-measurable-
Joyce, T. (1980a, June 15). What do we know about how advertising works?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/what-do-we-know-about-how-advertising-works--2021
Ogilvie and Wilde (1980a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved September 24, 2024, from
Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-
Joyce, T. (1971a, June 15). Further thoughts on advertising research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/further-thoughts-on-advertising-research