What do we know about how advertising works?

Author: Timothy Joyce

Abstract:

The paper shows clearly that previous advertising theories were too often based on unwarranted assumptions. It raises as questionable many points of view which previously seemed convincing. The emotional, reinforcing roles of advertising are emphasised in this paper. It is not all destructive, though ground-clearing is perhaps its main function.

Timothy Joyce

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF