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Analysing relationship between advertising and marketing data

Date of publication: November 11, 1996

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Claudio Conti

Abstract:

This paper describes the structure and main features of a tool aiming at understanding the role played by advertising within the marketing environment. A special focus is on the question how explanatory variables are selected and related according to their semantic status.

Claudio Conti

Author

This is a long description of some author details.

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Citation

Conti, C. (1996a, November 11). Analysing relationship between advertising and marketing data. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/analysing-relationship-between-advertising-and-marketing-data