Resources Library by ANA

Celebrating change

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel

November 28, 2012

Research World (September 2012)

In this issue we look at celebrating change, examining what's new, what's different and what's hot now and in the future.

Catalogue: Research World 2012

Author: ESOMAR B.V.

September 15, 2012

From the global stage to the CEE Reality

Panel discussion

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marta Hoffmann, Marcin Rzepka, Robert Pinter

Companies: KANTAR TNS Malaysia, Ipsos MRBI

June 15, 2012

Research World (May/June 2012 )

In this issue we look at the huge changes that are impacting Latin America, one of the fastest growing regions worldwide. Vibrant economies, a rapid uptake of market research and a new generation going online are creating new ideas, new experiences...

Catalogue: Research World 2012

Author: ESOMAR B.V.

June 15, 2012

Mobile - The future of marketing in Asia Pacific

Once online, digital becomes the medium relied upon most. In Asia Pacific, the future of digital is very much mobile, although this role in consumers' lives is changing. The presentation is underpinned by a combination of mobile passive meter...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: James Fergusson, Fiona Buchanan, Joseph Webb

Company: KANTAR TNS Malaysia

April 17, 2012

Crowd interpretation

Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of the future needs to be an insight generator and...

Catalogue: Congress 2011: Impact

Authors: Peter Claes, Gigi Ilustre, Niels Schillewaert, Annelies Verhaeghe

Company: InSites Consulting

September 18, 2011

Research World (September 2011)

In this issue we look at the big ideas that will shape the way that marketers, researchers and media operate in the years to come.

Catalogue: Research World 2011

Author: ESOMAR B.V.

September 15, 2011

Research World (May/June 2011)

In this issue we look at research effectiveness and the skills needed by researchers now and in the future.

Catalogue: Research World 2011

Author: ESOMAR B.V.

June 15, 2011

(Re)searching

This presentation outlines a model currently used to predict future patterns and behaviours by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Laura Fry, Rose Tomlins

Company: GfK

November 18, 2010