Celebrating change

Date of publication: November 28, 2012

Catalogue: ESOMAR Publications

Abstract:

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As developments in technology, travel, media and communication enable us to bring the world closer together, faster, more regularly and more frequently, “change” – ironically – becomes the constant, common denominator of life that we need to celebrate more.

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