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Research papers

Unspoken Answers and the Power of Implied Meaning

Insight and marketing professionals are constantly asked to anticipate how changes in culture will impacttheir business. Despite billions of data-points being analysed across thousands of tools, we remainoverwhelmed with information and underwhelmed...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michelle Gansle, Ujwal Arkalgud
Companies: McDonald's Corporation, Lux Research Inc.
September 26, 2022
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Citation

Gansle and Arkalgud (2022a, September 26). Unspoken Answers and the Power of Implied Meaning. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/unspoken-answers-and-the-power-of-implied-meaning


Webinars

The pollsters' survival kit in the world of Trump

We are now less than 100 days before U.S. voters go to the polls to decide whether to stick with Donald Trump for four more years or make a change and elect Joe Biden. In this webinar, five North American pollsters will share their views on where the...

Catalogue: Webinars 2020
Authors: Kathy Frankovic, Jean-Marc Leger, Clifford Alexander Young, Melissa Hermann, Chintan Turakhia, Jennifer Agiesta, Frank Graves
August 20, 2020
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Citation

Frankovic et al. (2020a, August 20). The pollsters' survival kit in the world of Trump. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/the-pollsters-survival-kit-in-the-world-of-trump


Research papers

Simulated test markets

This paper starts from the premise that the Simulated Test Markets (STMs) now being used in Europe have an impressive track record in terms of the validity of the predictions they make regarding the future success of new products. The techniques that...

Catalogue: Seminar 1983: New Product Development
Authors: Stafford Crossman, Peter J. Hayes
November 2, 1983
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Citation

Crossman and Hayes (1983a, November 02). Simulated test markets. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/simulated-test-markets


Research papers

Forecasting indexes

In 1970, we, at IFOP/ETMAR, worked on perfecting the computation of indexes from opinion surveys. By experience, we knew how important psychological phenomena reveal to explain the evolution of economic realities such as the successful launching of a...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: B. Roche
Company: IFOP
August 1, 1971
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Citation

Roche, B. (1971a, August 01). Forecasting indexes. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/forecasting-indexes


Research papers

Medium term forecast of cinema attendance in France

The purpose of this paper is to describe the methods used and the results obtained in a cinema forecasting; study carried out in France in 1964 on behalf of the Ministry of Cultural Affairs and the National Cinematoyrarhic Centre.

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Louise Perruche
June 15, 1965
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Citation

Perruche, L. (1965a, June 15). Medium term forecast of cinema attendance in France. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/medium-term-forecast-of-cinema-attendance-in-france