Abstract:
The purpose of this paper is to describe the methods used and the results obtained in a cinema forecasting; study carried out in France in 1964 on behalf of the Ministry of Cultural Affairs and the National Cinematoyrarhic Centre.
Date of publication: June 15, 1965
Catalogue: ESOMAR/WAPOR Conference 1965
Author: Louise Perruche
Abstract:
The purpose of this paper is to describe the methods used and the results obtained in a cinema forecasting; study carried out in France in 1964 on behalf of the Ministry of Cultural Affairs and the National Cinematoyrarhic Centre.
This is a long description of some author details.
Oddou, J. (1981a, October 01). France. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/france
, C. (1976a, September 01). Qualitative research on Milk Cinema Advertising. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-milk-cinema-advertising
Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/cinema-versus-television
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Perruche, L. (1965a, June 15). Medium term forecast of cinema attendance in France. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/cinema-versus-television