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Simulated test markets

Date of publication: November 2, 1983

Catalogue: Seminar 1983: New Product Development

Authors: Stafford Crossman, Peter J. Hayes

Abstract:

This paper starts from the premise that the Simulated Test Markets (STMs) now being used in Europe have an impressive track record in terms of the validity of the predictions they make regarding the future success of new products. The techniques that they use actually succeed in indicating how the consumer will behave in the real-life marketplace.

Stafford Crossman

Author

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Peter J. Hayes

Author

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Abbreviated simulated test markets as advertising pretesting tools

Catalogue: ESOMAR Congress 1987

Author: Jörg Rehorn

 

September 1, 1987

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Citation

Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/abbreviated-simulated-test-markets-as-advertising-pretesting-tools


Research Papers

Simulated test markets

Catalogue: ESOMAR Congress 1988

Authors: Carlos Harding, Bernard Nacher

 

September 1, 1988

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Harding and Nacher (1988a, September 01). Simulated test markets. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/simulated-test-markets-3246


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The future of simulated test markets

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Joseph Willke

Company: Nielsen

September 22, 2002

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Willke, J. (2002a, September 22). The future of simulated test markets . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-future-of-simulated-test-markets-


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Citation

Crossman and Hayes (1983a, November 02). Simulated test markets. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-future-of-simulated-test-markets-