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Halpern, R. S. (1981a, August 23). The position and role of research within strategic marketing planning. ANA - ESOMAR. Retrieved June 24, 2024, from
Kahan, H. (1981a, August 23). Profit from thinking!. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/profit-from-thinking-
Blyth, B. (1981a, August 23). Budgeting to determine the profit contribution. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/budgeting-to-determine-the-profit-contribution
Goodyear, J. R. (1981a, August 23). Introduction. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/introduction-2134
De Cagny and Quéroix (1981a, August 01). TV viewing survey and forecast. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/tv-viewing-survey-and-forecast
Quéroix and De Cagny (1981a, August 01). TV viewing survey and forecast (French). ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/tv-viewing-survey-and-forecast-french-
Kottler, R. E. (1978a, February 01). Coming to terms with terminals. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/coming-to-terms-with-terminals
Isaly, S. D. (1977a, March 01). European trends and the future of the pharmaceutical industry. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/european-trends-and-the-future-of-the-pharmaceutical-industry
Sargood, R. (1976a, June 15). Research for progress, performance & profit. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/research-for-progress-performance-profit