Abstract:

B.A.S.E. - Business Assessment Studies and Evaluation - is a market research based training package for improving retail outlet marketing and management skills for the profit of both the retailer and his suppliers. The system was developed to reinforce the links between an industrial company and its independent retailers and to improve the management and profitability of outlets to the mutual advantage of both the retailer and the supplier. In view of the success achieved, the author believes that the system has potential applications in other industries which are concerned and, to some extent, directly involved with the effectiveness of their outlets.