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Handley and Macey (1977a, June 15). Poundsaver. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/poundsaver
Reay, Pymont and Standen (1976a, September 01). Towards the elimination of risk from investment in new products. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/towards-the-elimination-of-risk-from-investment-in-new-products
Steinert, G. (1969a, November 01). Is service measurable? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/is-service-measurable-
Dulliu, Rogoveanu and Vainer (1969a, August 01). Investigating the unsatisfied demand of the population. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/investigating-the-unsatisfied-demand-of-the-population
Valentini, G. (1969a, June 15). A proposal for improving the utilisation of test markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-proposal-for-improving-the-utilisation-of-test-markets
Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods. ANA - ESOMAR. Retrieved September 26, 2024, from
Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-revolution-in-test-marketing-
Aviron and Lenoir (1966a, September 01). The solution of problems pertaining to the organization of market research for industrial products (French). ANA - ESOMAR. Retrieved September 26, 2024, from