The solution of problems pertaining to the organization of market research for industrial products (French)

Date of publication: September 1, 1966


The aims of the present report are to present the problems which are particularly relative to the organization of market research in the field of industry, and to proceed to examine the corresponding solutions. The "EUROPLASTICS" research project, the object of which was estimate the prospects of expanding the plastics industry within the Common Market and the United Kingdom up to 1970-1975, will make possible a thorough review of the preceding aspects on the basis of a genuine concrete example.

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