Resources Library by ANA

Product innovation

The pharmaceutical industry, as we all know, is subject to increasing social and environmental pressures. The effects of these pressures - and the way industry responds to them over the next decade - is the theme of this ESOMAR conference. There are...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Alan Sheppard

February 1, 1979

Social research in the field of new public technologies

In response to the growing traffic problems in our towns, new urban transportation systems - in particular cabin taxis - have been developed in the Federal Republic of Germany in the last few years. Since the construction and economic operation of...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Gerd Krampe

December 1, 1978

Testing children

The aim of this paper is to look into the possible relationship which exists between market research and product development on the one hand and the market success of newly launched products on the other. The author is going to present a case study...

Catalogue: Seminar 1978: Researching Children

Author: Gernot Schwentner

Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH

October 1, 1978

A low-cost approach to the development of a new sales management tool

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Jean-Louis Laborie, Michel Barjanski

September 1, 1978

A low-cost approach to the development of a new sales management tool (French)

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Michel Barjanski, Jean-Louis Laborie

September 1, 1978

Psychographics and retail banking

Amsterdam-Rotterdam Bank,N.V. (Amro Bank), one of the leading retail banks in the Netherlands, in 1975 faced the problem of how to re-segment the national market for personal savings and checking accounts. We felt that this market could be segmented...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Philip P. Todd

September 1, 1978

Research for financial and investment marketing decisions

In an attempt to contribute something to new product development and in accordance with the Congress theme of "Research for Decision Making" this paper concentrates on the use of research for innovation in financial and investment marketing, and...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Mervyn Flack

Company: Harris Interactive (Europe)

August 28, 1977

Launching new financial services to consumers

The paper describes one approach used by several banking and insurance companies in the launching of profitable new financial products. Despite extensive research over the past decade, a number of unresolved questions in the banking and insurance...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: David Winton, Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

June 15, 1977

Poundsaver

The paper describes the central role which research has played in the development and evaluation of a possible new product structure for British Airways services between the UK and Europe. The airline was carrying out a major review of its marketing...

Catalogue: Seminar 1977: Travel And Tourism

Authors: Paul Handley, Frank Macey

June 15, 1977