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Testing children

Date of publication: October 1, 1978

Catalogue: Seminar 1978: Researching Children

Company:

Author: Gernot Schwentner

Abstract:

The aim of this paper is to look into the possible relationship which exists between market research and product development on the one hand and the market success of newly launched products on the other. The author is going to present a case study taken from the ice cream market - Ice Lolly - covering the period from 1973 to 1978.

Gernot Schwentner

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Research Papers

Interviewing children

Catalogue: Seminar 1980: Children And Young People

Author: Ernst Gehmacher

Company: IFES - Institute for Empirical Social Research

June 15, 1980

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Citation

Gehmacher, E. (1980a, June 15). Interviewing children. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/interviewing-children


Research Papers

The poster and children

Catalogue: Seminar 1978: Researching Children

Authors: Sylvie Nordman, Glen Smith

 

October 1, 1978

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Citation

Nordman and Smith (1978a, October 01). The poster and children. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-poster-and-children


Research Papers

Understanding children

Catalogue: Seminar 1978: Researching Children

Authors: David Cocks, Jacqueline Adams

 

October 1, 1978

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Citation

Cocks and Adams (1978a, October 01). Understanding children. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/understanding-children


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Citation

Schwentner, G. (1978a, October 01). Testing children . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/understanding-children