You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Healthcare / Pharmaceutical / Wellness.
ANA has found 386 results for you, in 342 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975
×

Citation

, C. (1975a, May 15). Project Loire . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/project-loire-


Research papers

Tracking and predicting new product penetration

Marketing research has to develop as a dynamic process if it is to fulfil its major purpose of helping management reach better decisions more quickly. Innovation is disruptive and change demands that researchers provide continuous and up-to-date...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: B. Bright, Hugh Robert Stammers
March 1, 1975
×

Citation

Bright and Stammers (1975a, March 01). Tracking and predicting new product penetration. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/tracking-and-predicting-new-product-penetration


Research papers

Concept testing in the pre-launch phase

In order to maximise the profitable exploitation of new products it is essential for pharmaceutical manufacturers to evaluate new product concepts and, nearer to the date of launch, assess the relative merits of possible promotional concepts. Concept...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: John S. Burton
March 1, 1975
×

Citation

Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase


Research papers

From broad concept to market test or "the cowl makes the monk"

Everyone acknowledges that product presentation enhances the intrinsic value of a product. For pharmaceutical products, packaging is also a useful part of product presentation. But, product presentation can be an integral part of the product itself,...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Jean Bigant, Louis Tuvee
March 1, 1975
×

Citation

Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-


Research papers

The difficulties and practicalities of advertising testing amongst doctors

This short paper is an attempt to outline some considerations, approaches and problems found in researching advertisements aimed at influencing doctors, particularly drawing attention to those problems which occur in new product advertisements....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Colin N. Maitland
March 1, 1975
×

Citation

Maitland, C. N. (1975a, March 01). The difficulties and practicalities of advertising testing amongst doctors. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-difficulties-and-practicalities-of-advertising-testing-amongst-doctors


Research papers

The selection of promotional media

Much research has been done in the Medical Field on Readership and the overall communications field. However, such information has not in the past given sufficient information as to the types of doctors to whom manufacturers are directing their...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: M. J. Batt
March 1, 1975
×

Citation

Batt, M. J. (1975a, March 01). The selection of promotional media. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-selection-of-promotional-media


Research papers

A multi-national product progress research

When, as we are, you are marketing a number of major products across all the national frontiers of Europe, there is a very real need for research that is on the one hand, pan-European and yet on the other hand takes account of the differences between...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Terry I. Jones, Peter J. Hayes
March 1, 1975
×

Citation

Jones and Hayes (1975a, March 01). A multi-national product progress research . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/a-multi-national-product-progress-research-


Research reports

Qualitative research on TCP first aid gel outer pack design, tube and leaflet communication and product responses

This research was designed to examine consumer reactionsto TCP First Aid Gel pack presentation and product form,in comparison with Savlon Antiseptic Cream and GermoleneAntiseptic Ointment. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 29, 1974
×

Citation

, C. (1974a, December 29). Qualitative research on TCP first aid gel outer pack design, tube and leaflet communication and product responses. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-first-aid-gel-outer-pack-design-tube-and-leaflet-communication-and-product-responses


Research reports

Qualitative research on TCP toothpaste concepts

The general objectives of this research were to assessconsumer responses to the idea of TCP Toothpaste.Several expressions of this idea were examined.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 13, 1974
×

Citation

, C. (1974a, December 13). Qualitative research on TCP toothpaste concepts. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-toothpaste-concepts