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Research reports

Qualitative research into Pink Paraffin advertising

JWT Ltd. has developed a campaign for Pink Paraffinwhich features cartoon characters exposing moderately largeamounts of pink flesh.Qualitative research into this campaign was requiredin order to:1. Identify the level of impact of theapproaches;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into Pink Paraffin advertising. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-pink-paraffin-advertising


Research reports

Qualitative research into 'laughter' tv advertising

Previous qualitative research has identifiedthe optimum positioning for the product, and further researchwas required on a 'Laughter' TV advertisement in order to:1. Determine the communication of theapproach, at both an overt and adeeper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Qualitative research into 'laughter' tv advertising. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-tv-advertising