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Videos

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu
Companies: Unilever, Ipsos MRBI
September 8, 2019
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Citation

Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/brands-whispering-emotions-10665


Videos

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
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Citation

Roberton and Browne (2018a, November 11). The 'appiness project. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-appiness-project


Videos

Injecting emotion into campaign effectiveness

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Catalogue: Congress 2018
Author: Hamish McPharlin
September 23, 2018
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Citation

McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness-