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Research papers

Consumption values and brand attachment

This paper presents an exploratory qualitative investigation which aims to clarify the types of relationships consumers have with familiar products and brands and the extent to which this familiar "brandscape" can arouse attachment behaviour. The...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Benoit Heilbrunn
September 1, 1996
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Citation

Heilbrunn, B. (1996a, September 01). Consumption values and brand attachment. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/consumption-values-and-brand-attachment


Research papers

Measuring real time viewing as a modifying factor in the television industry the Chilean case

The development of the Chilean television industry in the past years runs parallel to two important phenomena: on the one hand, changes introduced in the TV regulatory framework made it possible to introduce cable television, and on the other a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Elias Selman Carranza, Patricio Moyano Galdames
June 15, 1996
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Citation

Carranza and Galdames (1996a, June 15). Measuring real time viewing as a modifying factor in the television industry the Chilean case. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/measuring-real-time-viewing-as-a-modifying-factor-in-the-television-industry-the-chilean-case


Research papers

The gap

As environments have become more competitive, so the nature of brands has changed. To appreciate this, depth interviews were conducted with twenty leading edge brand consultants. Brands have evolved beyond their earlier role of differentiating and...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Leslie de Chernatony, Francesca Dall'Olmo Riley
June 15, 1996
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Citation

de Chernatony and Dall'Olmo Riley (1996a, June 15). The gap. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-gap


Research papers

Diagnostic and predictive advertising pre-testing

The paper starts with examining the needs of marketing and advertising practitioners in the region from advertising pre-testing. This is done through in-depth interviews conducted by the author with a few leading professionals in the advertising...

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Ravi Miglani
March 1, 1996
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Citation

Miglani, R. (1996a, March 01). Diagnostic and predictive advertising pre-testing. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/diagnostic-and-predictive-advertising-pre-testing


Research papers

Radio research in Belgium

After a brief outline of the development of the medium radio in Belgium, and a concise summary of the radio supply in Flanders, we examine the topic of radio research. In Belgium, two studies, each employing a different method, measure listening...

Catalogue: Radio Research Symposium 1995
Authors: Bruno Knaeps, Dominique Zaczek, Daniël Poesmans
July 1, 1995
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Citation

Knaeps, Zaczek and Poesmans (1995a, July 01). Radio research in Belgium. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/radio-research-in-belgium


Research papers

The mind's eye

Television is seen as the dominant medium in the UK, because of its visual impact. However, it is expensive to buy, making lengthy campaigns prohibitive to many advertisers. Radio does not have the same visual impact, but it does have the powerful...

Catalogue: Radio Research Symposium 1995
Author: Sharon Prance
July 1, 1995
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Citation

Prance, S. (1995a, July 01). The mind's eye. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-mind-s-eye


Research papers

From CAPI to HAPPI

The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: John A. Samuels
September 1, 1994
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Citation

Samuels, J. A. (1994a, September 01). From CAPI to HAPPI. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/from-capi-to-happi


Research papers

Evolving retail structures and practices in the marketing of FMCG in Warsaw, St. Petersburg and Moscow

The dramatic political and economic changes which are under way in the former "communist bloc” countries have begun to transform the way products are marketed. The profound changes that have been taking place at all levels of the distribution...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Nicos Rossides
June 15, 1992
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Citation

Rossides, N. (1992a, June 15). Evolving retail structures and practices in the marketing of FMCG in Warsaw, St. Petersburg and Moscow. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/evolving-retail-structures-and-practices-in-the-marketing-of-fmcg-in-warsaw-st-petersburg-and-moscow


Research papers

Here's looking at you

In Britain, group discussions have traditionally been conducted in recruiters' homes. Over the past 10 years, there has been a tendency for more clients to want to observe qualitative research and research studios with one-way mirrors have started to...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Freda Jones, Allyson Armitstead
June 15, 1991
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Citation

Jones and Armitstead (1991a, June 15). Here's looking at you. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/here-s-looking-at-you