Abstract:
The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI revolution (Computer Assisted Personal Interviewing). It describes the story so far, the impetus for the revolution in the UK, and the implications for research which it will bring with it. The second part of the paper concerns the HAPPI revolution (Home-based Active Passive Personal Interviewing) the path of which is less certain. HAPPI is defined as the replacement of interviewers entirely by technology for research that is currently conducted either face-to-face or by telephone. The impetus for the revolution lies in a combination of circumstances involving technological developments, social factors and research methodology considerations. These are discussed together with the implications for research when the HAPPI revolution occurs.
This could also be of interest:
Research Papers
From CAPI to HAPPI
Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: John A. Samuels
 
August 1, 1998
Research Papers
Has CAPI delivered?
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Lauranee Gerrard, Scott Wallace, Stephen Welch
Company: Ipsos MRBI
September 1, 1997
Research Papers
From pencil to PEN
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Bill Blyth, Greg Smith
Company: KANTAR TNS Malaysia
September 1, 1997
