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Research papers

Operation successful but patient dies

Does research assist or stifle innovation? This paper starts with an overview of the transfer of a revolutionary instant meal technology from Asia to Europe. A classically correct research programme but lacking interpretation and action by the...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael M. Roe
September 1, 1998
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Citation

Roe, M. M. (1998a, September 01). Operation successful but patient dies . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/operation-successful-but-patient-dies-


Research papers

Managing the knowledge

What is knowledge? What does one need to know? How is knowledge created? These questions should lead to an answer as to whether knowledge management is just another new term in modern management science or whether knowledge is of value for strategy...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Franz Tessun
September 1, 1998
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Citation

Tessun, F. (1998a, September 01). Managing the knowledge. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/managing-the-knowledge


Research papers

A comparison of Internet retail banking in the United States and Europe

Retail banks around the world are moving rapidly towards increasing their Internet service provision. This trend has been given momentum by the prospect for retail banks to dramatically reduce transaction costs. Although short term transaction costs...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Andy Lowe, Stephane Thuillier, Jari Kuusisto
June 15, 1998
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Citation

Lowe, Thuillier and Kuusisto (1998a, June 15). A comparison of Internet retail banking in the United States and Europe. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-comparison-of-internet-retail-banking-in-the-united-states-and-europe


Research papers
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Citation

B.V., E. (1998a, June 15). Competition and innovation in the telecommunications industry. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/competition-and-innovation-in-the-telecommunications-industry


Research papers

The strategic use of telecommunications

Despite technological and regulatory advances telecommunications' strategic role in business is poorly understood. Management attention is excessively focused on reducing telecommunication costs (which rarely account for more than 1% -2% of total...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Anthony Newstead
June 15, 1998
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Citation

Newstead, A. (1998a, June 15). The strategic use of telecommunications. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-telecommunications


Research papers

Information and research based on multimedia simulation

This paper presents a new method of self-administered surveying which enhances information gathering on new and innovative services and products by accelerating the phase providing information on the offering and by simulating possible uses with the...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Veronique Beillan, Isabelle Blot
September 1, 1997
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Citation

Beillan and Blot (1997a, September 01). Information and research based on multimedia simulation . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/information-and-research-based-on-multimedia-simulation-


Research papers

From market research to marketing research and development

The world’s top ten pharmaceutical companies continue to reorient their strategies toward greater focus on core therapeutic segments and continuous improvement of efficiency in the development and marketing of their new chemical entities (NCE)....

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Kenneth G. Watson, Andre Boer
June 15, 1997
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Citation

Watson and Boer (1997a, June 15). From market research to marketing research and development. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/from-market-research-to-marketing-research-and-development


Research papers

New attributions of the Latin American market researcher in face of globalization (Portougese)

This study is aimed to investigate if the market globalization has brought changes to the market research activities in Latin America and in the attributions of market researchers, whether they are working in -suppliers- the institutes or in...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Silvio Pires de Paula
June 15, 1997
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Citation

Pires de Paula, S. (1997a, June 15). New attributions of the Latin American market researcher in face of globalization (Portougese). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/new-attributions-of-the-latin-american-market-researcher-in-face-of-globalization-portougese-


Research papers

Digital Audio Broadcasting (DAB)

The arrival of digital radio systems via cable and satellite at home in the living room will now be followed by the digital “everywhere radio” technology already knocking at the door: Digital Audio Broadcasting (DAB) to be received with a...

Catalogue: 2nd Radio Research Symposium
Author: Andreas Fischer
June 15, 1997
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Citation

Fischer, A. (1997a, June 15). Digital Audio Broadcasting (DAB). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/digital-audio-broadcasting-dab-