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Videos

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
November 27, 2017
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Citation

Hickey, K. (2017a, November 27). Inside out. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/inside-out-9187


Videos

Taking games seriously

This paper will examine new enabling tools in the manner of games that can be used to convert and enrich the conventional focus group discussion. This shall be demonstrated using a couple of case studies from Indonesia.

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
June 15, 2016
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Citation

Ryan, Pai and Cravenetya (2016a, June 15). Taking games seriously. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/taking-games-seriously-


Videos

Mobile technology in marketing research

This presentation demonstrates how a custom mobile app harnessing location-based services can be used to convert a consumer panel or brand community into a rapid mobile consumer led data collection force.In this continuously evolving digital world...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Girish Sangtani, Nisha Chandy Kumar
Company: Market-i Research Services & Consultancy
June 15, 2015
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Citation

Sangtani and Chandy Kumar (2015a, June 15). Mobile technology in marketing research. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/mobile-technology-in-marketing-research


Videos

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 15, 2014
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Citation

Churkina-Voigt and Drew (2014a, June 15). The zero moment of memory . ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/the-zero-moment-of-memory-


Videos

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Luzia Celeste Rodrigues
June 15, 2013
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Citation

Rodrigues, L. C. (2013a, June 15). Let's go game!. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/let-s-go-game-


Videos

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Annelies Verhaeghe
Company: InSites Consulting
June 15, 2012
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Citation

Verhaeghe, A. (2012a, June 15). Fishbowl. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/fishbowl