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Research papers

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
September 4, 2017
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Citation

Hickey, K. (2017a, September 04). Inside out. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/inside-out


Research papers

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 17, 2014
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Citation

Churkina-Voigt and Drew (2014a, June 17). The zero moment of memory . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-zero-moment-of-memory--8317


Research papers

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Luzia Celeste Rodrigues, Fernando Akira Yagi, Luiz Marcelo Abate de Siqueira
November 20, 2013
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Citation

Rodrigues, Yagi and de Siqueira (2013a, November 20). Let's go game!. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/let-s-go-game--8098


Research papers

Virtual future: Real Life or fantasy

Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use (e.g., virtual shopping, virtual banking, virtual...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Andrew Reid, Matt Kleinschmit, Richard Rizzo
Company: Vision Critical
September 13, 2012
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Citation

Reid, Kleinschmit and Rizzo (2012a, September 13). Virtual future: Real Life or fantasy. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/virtual-future-real-life-or-fantasy