Resources Library by ANA

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations

Author: David G. Bakken

June 15, 2015

The way of insight beyond technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity even if it's only for a fleeting moment. But this is too often a rare occurrence, and, furthermore, this experience...

Catalogue: Congress 2014: What Inspires?

Authors: Vivek Banerji, Melissa Dagless, Takashi Takenoshita

Companies: Insight Dojo, Shionogi

June 15, 2014

Latin America inside out (Spanish)

In the past decade, Latin America has experienced a period of resurgence, with strong growth and improved social outcomes. This presentation comprises an analysis of the main implications of this growth focusing on the political, consumer and social...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Marita Carballo, Constanza Cilley

June 15, 2014

The gift of insight

The dawning of new ideas is the basis of creativity and a fundamental source of fulfilment. There are many ways in which we can facilitate it - first by emptying our mental space of old thought patterns, and second by directly eliciting our capacity...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Piero Ferrucci

June 15, 2014

The client experience

This session highlights the client's experience on how to run a B2B market research department; participants will come away with a better understanding of the needs and requirements of clients in terms of insights, as well as client's top...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Janet Ziffer

June 15, 2014

Make your stakeholders smarter

How do we make our stakeholders smarter? This is the key question for any consumer and marketplace insight team. Data experts need to be smart. How smart? That is determined by how we empower others with the data and information we provide. With the...

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kugel, Thomas Kelly

June 15, 2014

Going to the edges for inspiration

It seems counter-intuitive to go to the extremes to find insights that are relevant to the masses. But in this presentation, we demonstrate the value of doing just that. We show how people with more intense and unusual experiences, attitudes and...

Catalogue: Congress 2014: What Inspires?

Authors: Jacky Parsons, Elaine Ho, Nick Graham, Jayne Hickey, Marlene Cohen, Tom Lilley

June 15, 2014

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Jos Vink, Anke Bergmans, Michelle de Laat

June 15, 2013

How netnography can be used to unlock the full potential of crowdsourcing contests

Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Gregor Jawecki, Johannes Gebauer, Maria Fernández, Susanne Mathis-Alig

June 15, 2013