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The gift of insight

Date of publication: June 15, 2014

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Piero Ferrucci

Abstract:

The dawning of new ideas is the basis of creativity and a fundamental source of fulfilment. There are many ways in which we can facilitate it - first by emptying our mental space of old thought patterns, and second by directly eliciting our capacity to elicit the new, through deep thinking, the use of analogy, and aesthetic intelligence.

Piero Ferrucci

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Takenoshita, Banerji and Dagless (2014a, September 10). The way of insight beyond technique. ANA - ESOMAR. Retrieved August 23, 2025, from


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Ferrucci, P. (2014a, June 15). The gift of insight. ANA - ESOMAR. Retrieved August 23, 2025, from


https://ana.esomar.org/documents/insight-simplicity