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The client experience

Date of publication: June 15, 2014

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Janet Ziffer

Abstract:

This session highlights the client's experience on how to run a B2B market research department; participants will come away with a better understanding of the needs and requirements of clients in terms of insights, as well as client's top recommendations for agencies on how to help the team be at the 'cutting edge' of company decision-making.

Janet Ziffer

Author

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Research Papers

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February 1, 2005

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Alloza and Prado (2005a, February 01). The BBVA brand experience. ANA - ESOMAR. Retrieved May 13, 2025, from


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Research Papers

Re-imagining the client-side

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Author: Andrew Geoghegan

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Webinars

Members-only Summer Roundtable: Client-side Chat

Catalogue: Webinars 2021

Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana

Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley

August 5, 2021

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Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved May 13, 2025, from


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Ziffer, J. (2014a, June 15). The client experience. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/members-only-summer-roundtable-client-side-chat