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The client experience

Date of publication: June 15, 2014

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Janet Ziffer

Abstract:

This session highlights the client's experience on how to run a B2B market research department; participants will come away with a better understanding of the needs and requirements of clients in terms of insights, as well as client's top recommendations for agencies on how to help the team be at the 'cutting edge' of company decision-making.

Janet Ziffer

Author

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Authors: Angel Alloza, Fernando Prado

 

February 1, 2005

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Citation

Alloza and Prado (2005a, February 01). The BBVA brand experience. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-bbva-brand-experience


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Re-imagining the client-side

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Author: Andrew Geoghegan

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Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved April 20, 2024, from


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The Vodafone weekend experience

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Lee Ryan, Galina Mitchelhill, Sarah Gibbons

 

November 10, 2002

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Ryan, Mitchelhill and Gibbons (2002a, November 10). The Vodafone weekend experience. ANA - ESOMAR. Retrieved April 20, 2024, from


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Ziffer, J. (2014a, June 15). The client experience. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-vodafone-weekend-experience