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Research papers

Impact test on the Internet

The dramatic increase of Internet usage is accompanied by a similar increase of advertising spending on this new communication vehicle. However accurate measurements of the effectiveness of Internet advertising were ...

Catalogue: ESOMAR Net Effects 1999
Authors: Claudia Willner, Martin Mayr
June 15, 1999
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Citation

Willner and Mayr (1999a, June 15). Impact test on the Internet. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/impact-test-on-the-internet


Research papers

Office-based data collection

This paper describes an alternative method of data collection in customer satisfaction studies - office-based data collection via the Internet. The project described here is part of an Incentive Programme comprising all stall' in the branch offices...

Catalogue: ESOMAR Net Effects 1999
Author: Per Lundgren
June 15, 1999
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Citation

Lundgren, P. (1999a, June 15). Office-based data collection. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/office-based-data-collection


Research papers

Net effects

In developing the conference program we have attempted to attract papers that offer “new news” with respect to Internet research, that cover topics not presented at last year’s seminar or that offer significant further progress in...

Catalogue: ESOMAR Net Effects 1999
Author: David Pring
February 21, 1999
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Citation

Pring, D. (1999a, February 21). Net effects. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/net-effects


Research papers

Why modernist media solutions are failing in a post-modern world

This paper demonstrates that harmonisation is no longer valid given the fragmentation and subsequent reconstruction of conventional media around a new media hub, the Internet. It argues that harmonisation is a modernist concept fumbling around in a...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Richard S. Wilson
October 20, 1998
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Citation

Wilson, R. S. (1998a, October 20). Why modernist media solutions are failing in a post-modern world . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/why-modernist-media-solutions-are-failing-in-a-post-modern-world-


Research papers

Consumer usage patterns of the Internet and traditional media

This paper compares and contrasts consumer usage patterns of the Internet and traditional media across the top fifty markets in the United States. While interest in the Internet is high, most surveys describe the Internet user in general terms. This...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Jane H. Mulligan
October 20, 1998
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Citation

Mulligan, J. H. (1998a, October 20). Consumer usage patterns of the Internet and traditional media. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/consumer-usage-patterns-of-the-internet-and-traditional-media


Research papers

Research on the Internet

This chapter reviews the research environment of today and makes recommendations for the majority, in Internet language the ‘newbies'. If you are amongst the 1% of hard core enthusiasts (the digerati), this chapter will not seem very new....

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Karlan Witt, Ray Poynter
September 1, 1998
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Citation

Witt and Poynter (1998a, September 01). Research on the Internet. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/research-on-the-internet


Research papers

International Internet monitoring research

The Internet is playing a more important role now than it has played years ago and will be the most important information and communication tool in the near future - but it looks as a non-structured information chaos. The challenge of our research...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Volker Kruse, Eddy Meyer-Rochow
September 1, 1998
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Citation

Kruse and Meyer-Rochow (1998a, September 01). International Internet monitoring research . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/international-internet-monitoring-research-


Research papers

CATI, CAPI and web interviews

The differences between the requirements for CATI CAPI CASI and now WWW interviewing are much smaller than the shared requirements. We infer that the principal investment for both software developers and users is the mechanism for presenting an...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Iain MacKay
August 1, 1998
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Citation

MacKay, I. (1998a, August 01). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews-5269


Research papers

The use of the Internet as a data collection method

The purpose of this paper is to show how the Internet can and has been used commercially to conduct research. It also aims to provide guidelines for future studies.

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Pete Comley
August 1, 1998
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Citation

Comley, P. (1998a, August 01). The use of the Internet as a data collection method. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-use-of-the-internet-as-a-data-collection-method