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Pike, R. (1999a, September 01). Facing the future . ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/facing-the-future-
Kashyap, D. (1996a, March 01). Marketing myopia revisited . ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/marketing-myopia-revisited-
Holmstrom, S. (1996a, February 01). How customer satisfaction research has been integrated in the operations of a service company. ANA - ESOMAR. Retrieved June 13, 2024, from
Barabba, V. P. (1994a, June 15). Listen, learn and lead. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/listen-learn-and-lead
Judson, E. (1993a, September 01). Quality without tears. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/quality-without-tears
Brown, D. (1993a, September 01). The effect of TQM on research- and vice versa. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/the-effect-of-tqm-on-research--and-vice-versa