Abstract:

The primary purpose of a Market-Based Decision Network is to provide information and process tools to enterprise and operating management. It is a team of experienced people positioned to assist all levels of management by creating a set of processes and systems that encourage the identification and creation of information for use in knowledge creation for business decisions. The basis for an Enterprise Market-Based Decision Network is the recognition that however competent an enterprise is at collecting and analyzing information, the TRUE value of the information is developed in the minds and in the actions of decision makers and not in the mere collection of information. This added value is tangibly demonstrated in the creation of products and services of high integrity and customer satisfaction. Therefore, a requirement of market leadership is acquiring the best information possible, relating it to what the enterprise knows it is capable of doing, and making sure all functions within the enterprise use both types of knowledge to make quality decisions better than any other company.