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Velez and Paiva (2019a, April 07). Implementing automation in LATAM. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/implementing-automation-in-latam
Tighe, S. (2016a, May 19). Transformational strategy. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/transformational-strategy-8661
D'Alessio, Pradás, Flores and Coll (2003a, June 18). How different media channels change their positioning in a context of crisis . ANA - ESOMAR. Retrieved September 24, 2024, from
Mehta and Desai (2001a, October 28). Ya Sheikh, let me sell you a camel. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/ya-sheikh-let-me-sell-you-a-camel
Bachelet and Lion (1998a, June 15). A method for evaluating the importance of perceived attributes . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-method-for-evaluating-the-importance-of-perceived-attributes-
Love, R. (1995a, June 15). Key competitive differentiators. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/key-competitive-differentiators
Baker, Camp and Marchant (1994a, June 15). Understanding brand success. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/understanding-brand-success
de Chernatony and Took (1994a, June 15). Team based brand building. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/team-based-brand-building
Greig and Poynter (1994a, June 15). Brand transfer. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brand-transfer