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How different media channels change their positioning in a context of crisis

Date of publication: June 18, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Nora D'Alessio, Carola Pradás, Constanza Flores, Esteban Coll

Abstract:

This paper is based on the recent extreme political and economic uncertainty in Argentina and which presented an opportunity to study the relationship between the public and the media mix in this situation.Based on research conducted by D'Alessio IROL, the paper finds the positioning of the media changes in a context of crisis: some increase their audience while others lose audiences, and yet others must reinvent themselves in order to survive.

Nora D'Alessio

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Carola Pradás

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Constanza Flores

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Esteban Coll

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D'Alessio, Pradás, Flores and Coll (2003a, June 18). How different media channels change their positioning in a context of crisis . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-look-to-the-global-crisis-in-latin-america